We support Make Poverty History, so it was fitting when we came across a fantastic online campaign for Oxfam.

Brand Kudos points us in the direction of the latest from a London based agency Daft London who put together a package that incorporated a bit of TV with Online to gain support for the cause. Play bit unfair here. It’s a fictional gameshow format where luck is always on the side of the rich, and never on the side of the poor. Very well built, with fantastic interactive use of video.

Are you in?