Check out the latest VB ad - Stubby Symphony. Clever execution but what will the purist think of the softer tone to this “Blue” anthem?

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

Have you ever walked past someone on the street and asked in true Aussie fashion “hows it goin?” without really wanting to find out how its really going. Its like a form of saying a quick “hi” and communicating purely to show that we can. This is probably my first impression of the new buzz around the blogosphere - Twitter. Read more »

In 2006, Nokia and agency FarFar created Pjotro, this is what they had to say:

In order to create some buzz before the release of the Nokia N91 music phone we created a somewhat odd character by the name of Pjotro. He loves music so much that he became music. A viral clip of his brake through performance on tv led to a site where you could explore his background and test his greatest innovation: The Musical Suit. A totally viral campaign with no media back up.

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This has turned out to be quite a meme. Tino Buntic started the whole initiative here by settling to showcase 2000 out of the 55 million or so blogs in the blogosphere. No pre-requisites, no judgement, just a first-in-first-serve type system. As it turns out, this little project has morphed into a great snapshot of the our evolving culture and a great visual aid for the long tail of information. Read more »

I know this is a bit late but it seems that our friend at Design Sojourn has infected us with a number of hyperlinks (all good of course) and now I feel compelled to join in and keep the list growing.

Mack over at Viral Garden has started a little pyramid scheme to try and disrupt the technorati rankings. He thinks the Z-list bloggers need more love” and yes we all do! Read more »

We try and stick to promotional marketing and all things below-the-line, but when we were sent this little gem hot off the press this morning, we couldn’t resist sharing the brilliance (which was probably the whole objective). Anyway, on the heels of the Big Ad, comes Carlton Draught’s Flash Beer mini movie/ TVC.

Flash Beer is the story of one Kevin Cavendish, who’s passion for Carlton Draught and 80’s dance school gear landed him the brewing job with Carlton Draught. As we are told Kevin still drinks Carlton Draught and we still love the ads for this brand!

If only everyone showed the same level of passion and released the Flash Beer within, the world would be a better and happier place. Well done again GPYR!

How can anyone forget the delivery of Ezekiel 25:17 by Samuel L. Jackson in Tarantino’s cult classic “Pulp Fiction”. Well, Jackson is back out on the big screen this month in the movie “Snakes on a Plane”. Not a very creative name for movie if you ask me, but the people responsible for the marketing and PR have taken a more unique track - Personalised messages deilvered by the consumers in a hope to go viral.

There’s nothing new about the technology used over the internet and the phone lines, but points for the application and we at Accure got a kick out of sending it to all the people we know just to hear the different combinations Samuel put together. Even if you don’t go and see the movie (I won’t), you and your friends can at least say you heard about their marketing campaign.

I guess Hollywood needs to find a way to stay with their more agile and independant competition (who probably don’t need a camapign like this to sell tickets). Anyhoo, for a bit of fun, send a personalised Samuel L. Jackson message here.

Link via Random Culture

Random Culture reports on Agency.com who seem to have it right when they set out to differentiate themselves from other agencies in the whole pitch process. These guys put together a 9 minute video of themselves preparing the pitch for Subway - spy cams, street cams and a Creative Director going incognito! Check it out here

Agency.com wanted to get this viral before Subway had even seen it! Top points for the creativity guys, that’s one sure fire way to show your merit to potential clients. Despite some negative comments from the general public and the anti-Ad crew who seem to think they know it all, the general consensus amongst industry pro’s are positive. We at Accure commend you for having the balls to put it on the line. Hope you close the deal guys!!

The latest trendwatching feature delivers a detailed review of our ever increasing demand for information on the go. But if you’re thinking “information overload” then you couldn’t be further away from the truth…“this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.”

Here we are going to preview some of the latest in smart codes, funny little graphical scribbles that is turning the somewhat unresponsive and undynamic real world into an eco-system of ready-to-know information that fuels the curiosity of info-lusters.

Here are some the codes we found amusing…check out the rest at the trendwatching.com

QRcode | While a barcode contains data in one direction only, QRcodes contain information in both vertical and horizontal directions, meaning they can hold a considerably greater amount of information. All the rage in Japan, 30 million Japanese already have special QR-code reading software installed on their cameraphones. With a single snapshot, the QR square’s information is decoded, directing the phone’s web browser to further details on a product: from a dedicated page to e-coupons to games to promotional videos.

mCode | And yet another one! In the US, Nextcode is pushing its mCode, a QR-like code that can be molded into any shape, including company logos. The codes connect to consumer-centric info, especially product info. Think codes on boarding passes linking to flight status, or codes on movie posters linking to a downloadable movie trailer.

SemaCode | Even more ‘open source INFOLUST’: semacodes. Like the aforementioned QRcodes, semacodes are two-dimensional matrix barcodes with embedded URLs. Using the Semacode Software Development Kit, any user can create visual tags for objects and contexts. Software running on another user’s phone will then deliver the appropriate mobile content. And because it’s an open system, anyone can create as many semacode tags for as many different URLs as they wish.