A recent discussion with a client about the direction of the promotional marketing and promotional products industry got me thinking about likely trends in our space. We usually post about the current rumblings of the promo world but today I’m going to change the tune a little and post my top trend prediction for promotional marketing. A big call I know! but hey, it’s the blogosphere afterall. Read more »

It seems there is nothing that can’t be turned into a USB drive these days. In our industry we’ve come across our fair share of crazy USB flash drives, some are fantastic and functional while others just sucked in terms of design. But despite the fact that every peripheral and it’s mum is operating via a USB connection and port space is now a premium on most people’s computers, the lure and ease of a flash drive finds a way to command space. It must be our infatuation with the term “plug n play”. Read more »

Have you ever walked past someone on the street and asked in true Aussie fashion “hows it goin?” without really wanting to find out how its really going. Its like a form of saying a quick “hi” and communicating purely to show that we can. This is probably my first impression of the new buzz around the blogosphere - Twitter. Read more »

Back in January we told you about Trend Blend 2007+, a collaborative piece of work by the guys at What’s Next (nowandnext.com) and Future Exploration network. It was a good piece of work and now Richard from What’s Next has given us a new map - The 1900-2050 Time Line! Read more »

No its not the new metro Melbourne transit map, Nowandnext.com and Future Exploration Network have collaborated to create a map of major trends for 2007 and beyond, across ten segments: society & culture, government & politics, work & business, media & communications, science & technology, food & drink, medicine & well-being, financial services, retail & leisure, and transport & automotive. Designed like a transit map for a big international city, core ideas and trends are laid out like train stations and transfer hubs. Read more »

This Focus piece will be looking at the American Express RED campaign and cause related marketing as a whole. Read more »