If you a re regular blog reader of late, you would have noticed the sharp rise in stories about flaming Dell laptops and subsequent battery recalls. In a strange twist to the traditional brand affiliation concept, it looks as though Qantas has finally come out and put a stop to the nonsense of “un-remarkable” products. Yes, Qantas have released their spanking new policy that singles out the drones that choose to use Dell laptops. Talk about taking discrimination into the 21st Century. Read more »

No this is not a horse race but a quick note to let our readers and clients know what’s going on in the internet world of late and how some upcoming changes unleasehed by Microsoft may alter the interactve experience of our website and many other creative websites out there. It looks as though even Mr. Godin is having trouble with IE Read more »