We’ve combined with a group of other talented people to form 808south. There’s no firm category at present for what we aim to do but it revolves around the interactive space. We bring together emerging technologies and interactive thinkers to build complete brand strategies. Our projects fuse sensory engagement with marketing savvy to deliver brand experiences.

The sole focus is around the iBar at the moment, check it out on the 808south website.

A recent discussion with a client about the direction of the promotional marketing and promotional products industry got me thinking about likely trends in our space. We usually post about the current rumblings of the promo world but today I’m going to change the tune a little and post my top trend prediction for promotional marketing. A big call I know! but hey, it’s the blogosphere afterall. Read more »

What’s Joost? I hear you ask. Well first of all, it’s pronounced ‘juiced’ and not ‘Yoest” as my Dutch friend with the same name and I would have thought. Joost is an interactive software for distributing TV shows and other forms of video over the web using peer-to-peer TV technology. It’s near TV quality video streaming to a PC or Mac. Read more »

It seems there is nothing that can’t be turned into a USB drive these days. In our industry we’ve come across our fair share of crazy USB flash drives, some are fantastic and functional while others just sucked in terms of design. But despite the fact that every peripheral and it’s mum is operating via a USB connection and port space is now a premium on most people’s computers, the lure and ease of a flash drive finds a way to command space. It must be our infatuation with the term “plug n play”. Read more »

Have you ever walked past someone on the street and asked in true Aussie fashion “hows it goin?” without really wanting to find out how its really going. Its like a form of saying a quick “hi” and communicating purely to show that we can. This is probably my first impression of the new buzz around the blogosphere - Twitter. Read more »

Lately, there has been a lot written by journalists and experts about the “C” generation and how they’re changing the landscape of the web, marketing and the way business is conducted. This sociological look on things can be an interesting read sometimes, but being a so-called “Gen X-er” myself, I really don’t know that labelling a segment of people by the year they were born really holds much merit when it comes to marketing or re-defining the work-life-balance policies at these monolithic companies…Hang on a minute! Was that my Gen X cynicism?

Anyway, the reason for this post is to point you to a great little piece of video discovered via Diablogue. It’s an insight piece moderated by Guy Kawasaki at the Churchill Club on how this “Content” generation is understanding, using, consuming technology and new media. The whole session goes for about an hour, but if you don’t have the time or the patience, it is cut up into nice little pieces just like mum use to do for you. Well worth it.

Video here.

Since Lance Armstrong gave kudos to having a piece of silicon on your wrist to show your support for the battle against cancer, it seems every Cause Marketing Initiative has jumped on board and ran with the idea (if you would like to show your support for Make Poverty History, you can buy a whiteband via the link on your left hand side). Read more »

If you haven’t experienced some form of road rage in your travels, then you must be either a Buddhist Monk or live somewhere in Alice Springs. This little device we found on apophenia and popgadget is produced by Driv-e-mocion and may just be the beacon of light to end all your blood vessel popping antics. Read more »

It seems lately that all we talk about here at Accure and carpark is beer. This time however, it’s not Foster’s we’re talking about. Coming off the haze of Draught beer and a long week, we look further abroad to the Far East and find in typical Japanese Techness, Asahi’s beer pouring robot. (Can you imagine the Melbourne Cup barby?)

This little dude stores, cracks open and pours the Asahi Super Dry for you. Judging by the video though, the pour is about as good as the bar tenders in Lan Kwai Fong - HK, atrocious! He has a built-in refrigerator to hold a six-pack, which is probably sufficient in some Asian countries but we’d be looking at the 12 can upgrade as a bare minimum here. Read more »

This one comes courtesy of PSFK. Part alarm clock, part Smart toy, part Flickr, Chumby is has been designed with the aim to merge our ever increasing Real life and Net life…Alpha geek I hear you cry, well you wouldn’t be reading this blog if you didn’t have some sort of “Net identity” about you. Read more »