M&C Saatchi Sydney developed a simple little promotion for ebay HK involving nothing more than a cardboard box and some copy that read: “Quit your day job and start your own business”. The objective was to tempt office workers into resigning from their cubicle jobs (I guess there are plenty of them in HK) and move to creating their own business with ebay. Read more »

It seems there is nothing that can’t be turned into a USB drive these days. In our industry we’ve come across our fair share of crazy USB flash drives, some are fantastic and functional while others just sucked in terms of design. But despite the fact that every peripheral and it’s mum is operating via a USB connection and port space is now a premium on most people’s computers, the lure and ease of a flash drive finds a way to command space. It must be our infatuation with the term “plug n play”. Read more »

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

The April edition of the Marketing Mag explores the changing face of the promotional product industry in Australia. In a feature article by Sam McConnell titled “A lasting reminder” a number of agencies (including us) were asked to provide an industry perspective on the state of affairs. Read more »

Have you ever come across something so good, you could bottle it? Well, it looks like The American Lung Association of Chicago have. They have released their latest fragance ‘Purity’ with the help of OfficeMax in an effective Not-for-profit awareness and promotional product program. Read more »

I love a clever promotion and I really love sushi! If this was a real promotion by the Disney people, hats off to them and the agency who did it. Somehow I don’t think the target audience would have been too impressed but perhaps the parents would have found it amusing enough to take their children to see it. Read more »

I’ve come across some figures mined from a Marketing Sherpa report in the US on how Promotional Products are out-performing TV and online mediums. Whether these figures ring true outside the US has yet to be proven (at least by us) but some interesting numbers nonetheless. Read more »

Its still early in the year but this promotional campaign must be leading the way for a high impact promotional giveaway. The New York City Condom giveaway is a fine example of how to integrate promotional products into the broader marketing mix and drive home CAUSE realted message. NYC already distribute free condoms at a rate of about 1.5 million monthly but this is how they got their latest exposure. Read more »

We know the cricket is all over and Boony and Beefy have stopped their chatter, but we thought some avid fans might like to see who could have been Boony’s partner in this years Ashes Campaign. Read more »

Who doesn’t hate the wire hangers? Now that I’ve discovered that somehow about 3.5 billion of these ugly, non-biodegradable hangers end up in land fill every year, I even more motivated to seek an alternative. Read more »