We’re about causing reactions in our line of work so I was intrigued with Reactee and their text T-shirts.

Here’s the rundown: Pick your personalised slogan and keyword, they’ll print it on a T-shirt and ship it to you. You can then engage the world by wearing it. People are enticed to text your custom keyword to 41411 (I believe it’s only US at the moment). A message you’ve carefully crafted will be automatically sent out by Reactee. The messages returned to others can be updated at any time, so you can change this message to reflect the latest news.

Interesting concept. Another example of ambient intimacy perhaps? Link via swissmiss

I haven’t seen any of these promotions in Melbourne as yet but then again I haven’t been to Target lately. To promote Australia’s biggest Toy Sale, Target had actors dressed up as toys being controlled by a gigantic rubber hand!

A unique concept and good use of the performing arts to catch the attention of people passing. We heard it was that effective and realistic that the grey-haired security guard at the centre nearly had a heart attack. He called in the ‘Code Red’ and alerted 000 that a crazy gunman in camo gear was loose in the centre taking pot shots at everyone with an AK47. He was quoted saying though, he had no idea what sort of political message the guy was trying to make with the big hand.

The promo was by The Campaign Palace.

A recent discussion with a client about the direction of the promotional marketing and promotional products industry got me thinking about likely trends in our space. We usually post about the current rumblings of the promo world but today I’m going to change the tune a little and post my top trend prediction for promotional marketing. A big call I know! but hey, it’s the blogosphere afterall. Read more »

M&C Saatchi Sydney developed a simple little promotion for ebay HK involving nothing more than a cardboard box and some copy that read: “Quit your day job and start your own business”. The objective was to tempt office workers into resigning from their cubicle jobs (I guess there are plenty of them in HK) and move to creating their own business with ebay. Read more »

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

The April edition of the Marketing Mag explores the changing face of the promotional product industry in Australia. In a feature article by Sam McConnell titled “A lasting reminder” a number of agencies (including us) were asked to provide an industry perspective on the state of affairs. Read more »

Have you ever come across something so good, you could bottle it? Well, it looks like The American Lung Association of Chicago have. They have released their latest fragance ‘Purity’ with the help of OfficeMax in an effective Not-for-profit awareness and promotional product program. Read more »

I love a clever promotion and I really love sushi! If this was a real promotion by the Disney people, hats off to them and the agency who did it. Somehow I don’t think the target audience would have been too impressed but perhaps the parents would have found it amusing enough to take their children to see it. Read more »

I’ve come across some figures mined from a Marketing Sherpa report in the US on how Promotional Products are out-performing TV and online mediums. Whether these figures ring true outside the US has yet to be proven (at least by us) but some interesting numbers nonetheless. Read more »

Its still early in the year but this promotional campaign must be leading the way for a high impact promotional giveaway. The New York City Condom giveaway is a fine example of how to integrate promotional products into the broader marketing mix and drive home CAUSE realted message. NYC already distribute free condoms at a rate of about 1.5 million monthly but this is how they got their latest exposure. Read more »