The term subway is not really used here in Melbourne or Australia, most of our trains run above ground. The closest thing - the City Loop, a four stop ring that in my opinion doesn’t run frequent enough or cover as much as the CBD to warrant what I’d call an efficient system (if you’ve ever been on Hong Kong’s MTR, you’d know what I mean). In major urban hubs like NY, Tokyo and HK however, the subway is a part of everyday life and with a little innovative technology, things just got a little more interesting. Read more »

There is much talk these days about pushing marketing messages through the line. In an age where the 20 second spot on TV just doesn’t cut it anymore and marketing material is used as coasters, we continously look for new avenues to engage people in real life.

Urban Games or Pervasive Gaming is a relatively new trend to rise from some of the most urban places on our globe. Pervasive gaming takes digital gaming onto the streets and redefines the playground as we know it. It provides an interactive and connecting experience for the players and possibly for the brands who dare incorporate this into their marketing mix. The obvious aside, could this be a prelude to social interaction in our digital age? Read more »

With the summer deciding to show its head for a brief moment the other day, we wanted to give you a glimpse at whats happening in the outdoor space. Yes it looks like something Alessi would produce but this Nik Nowak creation called the Music Booster is set to take outdoor beach parties and events to a more mobile level. With the ability to take it anywhere, anytime without the need for an external power source, this baby is ready to rock. I’m thinking Sprite, Video Hits, Idol could all have good use for this.

Coke being the innovative company that they are seem to have already got the jump on everyone else. While their Mobile Cruiser, used to cart around Coke products is already in use, it doesn’t play any funky tunes - A stylish and practical design nonetheless by Studio Red. We haven’t seen it in Melbourne yet, only on coolhunter so if you spot it let us know and we’ll post the spottings here on Carpark.