Sorry for the lack of posts lately but regular programming will resume shortly. If you’ve ever been to Hong Kong, you’ll realise that the this is an efficient self-contained city. From the moment you step off the plane at the airport, through immigration, to the MTR public transport system, it is the perfect example of how to move a lot of people around a city very quickly. Being used to the public disaster system over here, the precision never ceases to amaze me. Read more »

We’re about causing reactions in our line of work so I was intrigued with Reactee and their text T-shirts.

Here’s the rundown: Pick your personalised slogan and keyword, they’ll print it on a T-shirt and ship it to you. You can then engage the world by wearing it. People are enticed to text your custom keyword to 41411 (I believe it’s only US at the moment). A message you’ve carefully crafted will be automatically sent out by Reactee. The messages returned to others can be updated at any time, so you can change this message to reflect the latest news.

Interesting concept. Another example of ambient intimacy perhaps? Link via swissmiss

I haven’t seen any of these promotions in Melbourne as yet but then again I haven’t been to Target lately. To promote Australia’s biggest Toy Sale, Target had actors dressed up as toys being controlled by a gigantic rubber hand!

A unique concept and good use of the performing arts to catch the attention of people passing. We heard it was that effective and realistic that the grey-haired security guard at the centre nearly had a heart attack. He called in the ‘Code Red’ and alerted 000 that a crazy gunman in camo gear was loose in the centre taking pot shots at everyone with an AK47. He was quoted saying though, he had no idea what sort of political message the guy was trying to make with the big hand.

The promo was by The Campaign Palace.

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

We were at the Innovate 07 expo put together by outdoor specialists JCDecaux last week. The expo showcased some of the current formats and trends in billboard and outdoor advertising. There were some interesting concepts incorporating the use of MMS and bluetooth technology that adds an element of interactivity to the static billboard. Read more »

I love a clever promotion and I really love sushi! If this was a real promotion by the Disney people, hats off to them and the agency who did it. Somehow I don’t think the target audience would have been too impressed but perhaps the parents would have found it amusing enough to take their children to see it. Read more »

There are some interesting billboards out there, but generally its not a medium you can get too engaging with. They’re big, seen by many and parades our “hit-centric” culture. But just as its all starting to blur into a white cloud, along comes Mini Cooper and their “Talking Billboards”. First things first though, they don’t actually talk like say Boony would, but they do spit out personalised messages to a legion of Mini drivers on the road. Read more »

Back in April last year we posted some information on Semacodes or QR codes as they are referred to in Japan. Well we have now discovered a great site called “All about mobile life” that enables people like us to create our very own QR code to put on our blog or where ever the hell we like. The point is, our content becomes that little bit more mobile. Read more »

It’s that time of year. Even if you don’t do the whole religous thing, its a time to focus on loved ones and perhaps give a little. We like to support good causes where we can at Accure, but this post is to give kudos to another company doing something good during this silly season. Read more »

From a consumer generated angle, we’ve been pointed to a new concept recently launched called “pimp my scooter”. It appears these guys are pushing to aggregate more creative and personal designs for the Jamie Oliver types scooting around town.

The call has been put out to all “talented artists” (that rules us out) to submit artwork which are then turned into decals for the side of vespas. If the artwork stacks up, the artists are paid US$15 per panel set sold. Now let me think about this…Assuming I had some artistic talent and managed to get 2 panel sets sold a week for a year (to a worldwide market) I would earn US$1560. Thats pretty good passive income when I start comparing to the Google Adsense AdCENTS we’re getting. Of course I have no talent, so there goes that idea.

Interesting concept that fits nicely with the times. Some of the readers over at Design Sojourn might take to the challenge - So what do the “mood” boards look like for someone who rides a scooter?

We wonder though, how long before some fool submits a picture of semi-naked warrior princess?