We’ve combined with a group of other talented people to form 808south. There’s no firm category at present for what we aim to do but it revolves around the interactive space. We bring together emerging technologies and interactive thinkers to build complete brand strategies. Our projects fuse sensory engagement with marketing savvy to deliver brand experiences.

The sole focus is around the iBar at the moment, check it out on the 808south website.

What’s Joost? I hear you ask. Well first of all, it’s pronounced ‘juiced’ and not ‘Yoest” as my Dutch friend with the same name and I would have thought. Joost is an interactive software for distributing TV shows and other forms of video over the web using peer-to-peer TV technology. It’s near TV quality video streaming to a PC or Mac. Read more »

Have you ever walked past someone on the street and asked in true Aussie fashion “hows it goin?” without really wanting to find out how its really going. Its like a form of saying a quick “hi” and communicating purely to show that we can. This is probably my first impression of the new buzz around the blogosphere - Twitter. Read more »

We were at the Innovate 07 expo put together by outdoor specialists JCDecaux last week. The expo showcased some of the current formats and trends in billboard and outdoor advertising. There were some interesting concepts incorporating the use of MMS and bluetooth technology that adds an element of interactivity to the static billboard. Read more »

I’ve been a fan of Google Earth since it was introduced, I don’t know the precise reason, but theres a lot to be said for flying in and out of cities around the world like a superhero. It makes you feel all conquering (even if they’re merely satelite images). The business model for Google Earth however leaves me curious. Is it a tool for Google to dissemate information to the masses? Or is it perhaps just another ‘information capture’ application to help Google better match and deliver contextual advertising. Read more »

This is the latest in Consumer Generated Content. One commissioned by the actual company, the other not. Both are great examples of New Marketing. Read more »

Back in April last year we posted some information on Semacodes or QR codes as they are referred to in Japan. Well we have now discovered a great site called “All about mobile life” that enables people like us to create our very own QR code to put on our blog or where ever the hell we like. The point is, our content becomes that little bit more mobile. Read more »

The G20 summit is in Melbourne this weekend. The city streets around the Grand Hyatt are in lock down and swarms of police and guards have been brought in to control any crazy protester looking to hijack the world’s money men. Read more »

We recently wrote about the Urban Games trend that is fast blurring the line between the virtual and the physical worlds we wander in. An Aussie company has recently discovered a way to transform online customers into real world visitors. Or in this case - drinkers. Read more »

Lately, there has been a lot written by journalists and experts about the “C” generation and how they’re changing the landscape of the web, marketing and the way business is conducted. This sociological look on things can be an interesting read sometimes, but being a so-called “Gen X-er” myself, I really don’t know that labelling a segment of people by the year they were born really holds much merit when it comes to marketing or re-defining the work-life-balance policies at these monolithic companies…Hang on a minute! Was that my Gen X cynicism?

Anyway, the reason for this post is to point you to a great little piece of video discovered via Diablogue. It’s an insight piece moderated by Guy Kawasaki at the Churchill Club on how this “Content” generation is understanding, using, consuming technology and new media. The whole session goes for about an hour, but if you don’t have the time or the patience, it is cut up into nice little pieces just like mum use to do for you. Well worth it.

Video here.