I haven’t seen any of these promotions in Melbourne as yet but then again I haven’t been to Target lately. To promote Australia’s biggest Toy Sale, Target had actors dressed up as toys being controlled by a gigantic rubber hand!

A unique concept and good use of the performing arts to catch the attention of people passing. We heard it was that effective and realistic that the grey-haired security guard at the centre nearly had a heart attack. He called in the ‘Code Red’ and alerted 000 that a crazy gunman in camo gear was loose in the centre taking pot shots at everyone with an AK47. He was quoted saying though, he had no idea what sort of political message the guy was trying to make with the big hand.

The promo was by The Campaign Palace.

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

I love a clever promotion and I really love sushi! If this was a real promotion by the Disney people, hats off to them and the agency who did it. Somehow I don’t think the target audience would have been too impressed but perhaps the parents would have found it amusing enough to take their children to see it. Read more »

Its still early in the year but this promotional campaign must be leading the way for a high impact promotional giveaway. The New York City Condom giveaway is a fine example of how to integrate promotional products into the broader marketing mix and drive home CAUSE realted message. NYC already distribute free condoms at a rate of about 1.5 million monthly but this is how they got their latest exposure. Read more »

I attended a Graduation ceremony at Melbourne’s Telstra Dome the other night and while visiting the boys room, I noticed some uinal advertising for the “Don’t drink and drive” campaign. By no means a new idea, but a good form of public announcement and reminder. How effective it is - we don’t know. Read more »

If you haven’t experienced some form of road rage in your travels, then you must be either a Buddhist Monk or live somewhere in Alice Springs. This little device we found on apophenia and popgadget is produced by Driv-e-mocion and may just be the beacon of light to end all your blood vessel popping antics. Read more »

Like Melbourne, I am told that our trans-Tasman friends in NZ are also crazy about their coffee. With a large number of independant cafes operating alongside the big chains like Starbucks, one small cafe took a more creative approach in trying to snatch market share.

With the help of Draft New Zealand, a semi ambient / guerilla camapign was launched to place branded trashcans that looked like giant take-away cups of coffee (complete with stir stick) through out the city. All in all, we think this is a fantastic campaign, however I don’t think the folks at Starbucks were too please when a trashcan was placed infront of one of their stores. Needless to say, the innovative branding that read something like “coffee taste like crap?” was ripped apart.

We love our coffee at Accure, this campaign hits all the right chords!