I’ve come across some figures mined from a Marketing Sherpa report in the US on how Promotional Products are out-performing TV and online mediums. Whether these figures ring true outside the US has yet to be proven (at least by us) but some interesting numbers nonetheless. Read more »

In 2006, Nokia and agency FarFar created Pjotro, this is what they had to say:

In order to create some buzz before the release of the Nokia N91 music phone we created a somewhat odd character by the name of Pjotro. He loves music so much that he became music. A viral clip of his brake through performance on tv led to a site where you could explore his background and test his greatest innovation: The Musical Suit. A totally viral campaign with no media back up.

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What is a meme? And what is it that makes them viral? Well, for those of you who are a little unsure, here is a Wikipedia explanantion. Basically, the term refers to units of cultural information, such as a practice or idea, that is transmitted verbally or by repeated action from one mind to another. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, and ethnicity. Read more »

This Focus piece will be looking at the American Express RED campaign and cause related marketing as a whole. Read more »

FOCUS:

When to implement promotions?
What challenges face designing profitable promotions that contribute to brand equity?
What enables maximum promotion value? Read more »