Carpark at Accure A blog about promotions, marketing, culture and more…
Categories: Design, Promotional Marketing, Promotional Products

Remobeads
Here’s an interesting idea from the designer who gave us Flashbag. If pushing numbered buttons on an ugly plastic brick is not your thing, then perhaps flicking through a chain of glowing orbs will take your fancy - Meet Remobeads - remote control beads..

We’re told switching channels is effortless with Remobeads simply press lightly over the glowing beads and you’re right there pondering how much longer they can possibly keep Big Brother running. Kind of like what you’re doing now I hear you say? Well does your remote control play mantras as you channel surf? Yeah that’s right:

“As an option you can add a sound - enjoy listening to your favourite mantras while switching the channels.”

Now before you go clicking off to order one, this doesn’t appear to be on the market yet, no information as to prototypes etc. but there’s a patent pending.

Great design and the option of programming TV Network logos straight into the orbs could be appealing but why stop there? I’d like to see a graphic for upcoming shows pop up in the orbs in real time, a live TV guide if you like.

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Categories: Applications, Design, Marketing tips, Promotional Marketing, Promotional Products

There was a time when creating promotional invites or any sort of card required the services of a design, print or promotional firm. In this era of generation ‘C’ though, all you need is a little imagination, a good piece of technology and you’re away.

I’ve always been a fan of this Moo thing and I can’t have been happier with the quality of the cards I printed early this year but I didn’t give much thought to how a service like this could be taken beyond D.I.Y business cards and thank you notes and put to genuine use in a promotional or trade show environment where perhaps the need for individually coded cards is greater. I guess being in the industry though, we’ve always had the benefit of local expertise here that could fill our requirements just as well whether for ourselves or a client. But if you’re not in the industry and have some time, you could give it a shot yourself.

This might seem a little self-cannibalistic of us but it really is a relatively easy process and one worth sharing. Addega.com have managed to create their own uniquely coded invites for their social wine discovery project. If you have a similar requirement or an event that requires serial numbered cards, read their post - How to make unique Moo invite cards.

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Categories: Around the globe, Branding, Design

london 2012
According to Sebastion Coe “…it will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.” I don’t exactly know how a logo can do that but considering it cost a figure just short of $1M AUD, you’d hope it’s one pretty talented logo. (Gregg probably would have done it for a case of Red Bull) Read more »

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Categories: Client Talk, Design

Make the logo bigger
I don’t want to tell you how to do your job, but…can we make the logo bigger? I can’t tell you how many times I’ve heard this line and there’ll probably be many more. So as a tribute to anyone in the design or promotional marketing industry who have had to endure this phrase many more times than they should have to, we’re posting the fabulous rock rendition of “Make the logo BIGGER”

This is definately going on my Ipod and I’m working on getting it as the Accure ‘on-hold’ music but I’m hanging out for the rest of the album. I hear there’ll be tracks like:

Make the font bigger, Can you make it like their ad?, Funk it up a bit and the all time great…Something like my Powerpoint layout!

This gem comes courtesy of CreativeTechs, you can also get a copy of the brilliantly written lyrics there. Why do I suspect Mark Holden had something to do with this song? If you missed the link before, here it is again.

Have a great week!

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Categories: Creative, Design, General, Self promotion

WWU_the cast
WWU (work without undo) is the latest from the lofty heights of the accurecreative artroom. Just a bit of fun for now and justification for Gregg’s big computer and Wacom thingy.

An ongoing feature perhaps??

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Categories: Books, Branding, Design

Brand gap
Earlier I posted about a short book from Marty Neumeier. If you haven’t read it yet, you may not have to. Marty and his brand consultancy have produced a slideshow that does a very good job at explaining how to bridge the gap between business strategy and design. Worth a look here people - Don’t let the 162 slides put you off, it’s quite succinct and annoyingly good.

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Categories: Advertising, Design, Multimedia, Outdoor

hoyts Mobot billboards
We were at the Innovate 07 expo put together by outdoor specialists JCDecaux last week. The expo showcased some of the current formats and trends in billboard and outdoor advertising. There were some interesting concepts incorporating the use of MMS and bluetooth technology that adds an element of interactivity to the static billboard. Read more »

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Categories: Branding, Consumer Generated, Creative, Design, Multimedia, Online Marketing

Coke & Mentos experiment
This is the latest in Consumer Generated Content. One commissioned by the actual company, the other not. Both are great examples of New Marketing. Read more »

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Categories: Design, General

This is a little left field but hey its Friday and we’re all a little tired of the mouse and monitor. What better way to lighten up the afternoon then with a bit of JENGA? Boring…I hear you cry. Well you haven’t played Jiant JENGA. Read more »

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Categories: Consumer Generated, Design, Outdoor

Pimp my scooter

From a consumer generated angle, we’ve been pointed to a new concept recently launched called “pimp my scooter”. It appears these guys are pushing to aggregate more creative and personal designs for the Jamie Oliver types scooting around town.

The call has been put out to all “talented artists” (that rules us out) to submit artwork which are then turned into decals for the side of vespas. If the artwork stacks up, the artists are paid US$15 per panel set sold. Now let me think about this…Assuming I had some artistic talent and managed to get 2 panel sets sold a week for a year (to a worldwide market) I would earn US$1560. Thats pretty good passive income when I start comparing to the Google Adsense AdCENTS we’re getting. Of course I have no talent, so there goes that idea.

Interesting concept that fits nicely with the times. Some of the readers over at Design Sojourn might take to the challenge - So what do the “mood” boards look like for someone who rides a scooter?

We wonder though, how long before some fool submits a picture of semi-naked warrior princess?

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