We know the cricket is all over and Boony and Beefy have stopped their chatter, but we thought some avid fans might like to see who could have been Boony’s partner in this years Ashes Campaign. Read more »

Now that the summer of cricket is over (even though we’re still shell shocked that the English are going home with a trophy), its time for Boony and Beefy to move over and surrender their talking antics to a “Talking Toilet Babe”. Read more »

This is the latest in Consumer Generated Content. One commissioned by the actual company, the other not. Both are great examples of New Marketing. Read more »

We showed you the pet tree in an earlier post, but it seems the Japanese and their infatuation with anything small enough to hang off mobiles have come up with a 2.0 version of the pet-tree. Enter the Micro Garden. Read more »

In 2006, Nokia and agency FarFar created Pjotro, this is what they had to say:

In order to create some buzz before the release of the Nokia N91 music phone we created a somewhat odd character by the name of Pjotro. He loves music so much that he became music. A viral clip of his brake through performance on tv led to a site where you could explore his background and test his greatest innovation: The Musical Suit. A totally viral campaign with no media back up.

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The Google juggernaut rolls on and has come up with a very cool idea to help Aussies celebrate and capture their Australia Day celebrations this Friday. They’re providing the opportunity for ordinary Australians who will be in the Sydney Harbour area to put themselves on the map. Here’s what the Google had to say: Read more »

We’re back from our break, refreshed and ready to tackle another big year. The time spent disconnected to this matrix was wonderful but we’re happy to be back. Read more »

There are plenty of gizmos, lanyards, ribbons, and designer crap people are hanging off their mobile phones and keyrings, but have you ever considered attaching a tree? (I can see all the enviromentalist’s eyes light up.) Aside from the obvious problems you would have talking on your mobile with a damn branch poking you, the idea just doesn’t stick…that is until now. Read more »

Over the weekend, Michael, Donnie, Paps and Gregg donned the slick threads and headed north. Now you may be wondering what these Melbourne bred boys were doing up in the harbour town, (I think some of the guys were wondering the same thing Sunday morning after a few bevvys), but aside from the partying, the main reason was to attend the APPA Sapphire Winter Show 2006 held at the Sydney Convention & Exhibition Centre. Read more »

Random Culture reports on Agency.com who seem to have it right when they set out to differentiate themselves from other agencies in the whole pitch process. These guys put together a 9 minute video of themselves preparing the pitch for Subway - spy cams, street cams and a Creative Director going incognito! Check it out here

Agency.com wanted to get this viral before Subway had even seen it! Top points for the creativity guys, that’s one sure fire way to show your merit to potential clients. Despite some negative comments from the general public and the anti-Ad crew who seem to think they know it all, the general consensus amongst industry pro’s are positive. We at Accure commend you for having the balls to put it on the line. Hope you close the deal guys!!