Check out the latest VB ad - Stubby Symphony. Clever execution but what will the purist think of the softer tone to this “Blue” anthem?

Spotted alongside one Melbourne’s northern suburb train stations was Crateman and his crew, performing what looks like some wall climbing activities. If only the milk brands or perhaps the public transport operators were this creative!

Considering the rumblings about public transport in Melbourne over the past few months, this is a little ray of sunshine for commuters in the morning who now are about a dollar less well off. Read more »

I haven’t seen any of these promotions in Melbourne as yet but then again I haven’t been to Target lately. To promote Australia’s biggest Toy Sale, Target had actors dressed up as toys being controlled by a gigantic rubber hand!

A unique concept and good use of the performing arts to catch the attention of people passing. We heard it was that effective and realistic that the grey-haired security guard at the centre nearly had a heart attack. He called in the ‘Code Red’ and alerted 000 that a crazy gunman in camo gear was loose in the centre taking pot shots at everyone with an AK47. He was quoted saying though, he had no idea what sort of political message the guy was trying to make with the big hand.

The promo was by The Campaign Palace.

WWU (work without undo) is the latest from the lofty heights of the accurecreative artroom. Just a bit of fun for now and justification for Gregg’s big computer and Wacom thingy.

An ongoing feature perhaps??

We’ve been on a website and blog refinement journey as you may have noticed. We decided to redesign our website to add a bit more information while keeping it simple, clean and easy to navigate. Hopefully, we’ve achieved this. We adopted the same line of thought for Carpark - simple clean lines and big fonts to bring some consistency to our two platforms. I must admit though, the site still uses Flash and requires at least some knowledge of code to build. Now we’re not trying to take anything away from Leon here (good job Leon!), but this morning I was captivated by one of the most unique and basic websites I’ve come across. Read more »

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

Another fairy died today because someone or some entity decided that being brilliant was not absolutely essential - they didn’t say ‘no’ to being average. There is little context in this post to anyone outside our walls, but I’m sure the teams here can find relevance. Read more »

Have you ever come across something so good, you could bottle it? Well, it looks like The American Lung Association of Chicago have. They have released their latest fragance ‘Purity’ with the help of OfficeMax in an effective Not-for-profit awareness and promotional product program. Read more »

I love a clever promotion and I really love sushi! If this was a real promotion by the Disney people, hats off to them and the agency who did it. Somehow I don’t think the target audience would have been too impressed but perhaps the parents would have found it amusing enough to take their children to see it. Read more »

Its still early in the year but this promotional campaign must be leading the way for a high impact promotional giveaway. The New York City Condom giveaway is a fine example of how to integrate promotional products into the broader marketing mix and drive home CAUSE realted message. NYC already distribute free condoms at a rate of about 1.5 million monthly but this is how they got their latest exposure. Read more »