Its still early in the year but this promotional campaign must be leading the way for a high impact promotional giveaway. The New York City Condom giveaway is a fine example of how to integrate promotional products into the broader marketing mix and drive home CAUSE realted message. NYC already distribute free condoms at a rate of about 1.5 million monthly but this is how they got their latest exposure. Read more »

This is the latest in Consumer Generated Content. One commissioned by the actual company, the other not. Both are great examples of New Marketing. Read more »

This has turned out to be quite a meme. Tino Buntic started the whole initiative here by settling to showcase 2000 out of the 55 million or so blogs in the blogosphere. No pre-requisites, no judgement, just a first-in-first-serve type system. As it turns out, this little project has morphed into a great snapshot of the our evolving culture and a great visual aid for the long tail of information. Read more »

There are some interesting billboards out there, but generally its not a medium you can get too engaging with. They’re big, seen by many and parades our “hit-centric” culture. But just as its all starting to blur into a white cloud, along comes Mini Cooper and their “Talking Billboards”. First things first though, they don’t actually talk like say Boony would, but they do spit out personalised messages to a legion of Mini drivers on the road. Read more »

The Google juggernaut rolls on and has come up with a very cool idea to help Aussies celebrate and capture their Australia Day celebrations this Friday. They’re providing the opportunity for ordinary Australians who will be in the Sydney Harbour area to put themselves on the map. Here’s what the Google had to say: Read more »

From a consumer generated angle, we’ve been pointed to a new concept recently launched called “pimp my scooter”. It appears these guys are pushing to aggregate more creative and personal designs for the Jamie Oliver types scooting around town.

The call has been put out to all “talented artists” (that rules us out) to submit artwork which are then turned into decals for the side of vespas. If the artwork stacks up, the artists are paid US$15 per panel set sold. Now let me think about this…Assuming I had some artistic talent and managed to get 2 panel sets sold a week for a year (to a worldwide market) I would earn US$1560. Thats pretty good passive income when I start comparing to the Google Adsense AdCENTS we’re getting. Of course I have no talent, so there goes that idea.

Interesting concept that fits nicely with the times. Some of the readers over at Design Sojourn might take to the challenge - So what do the “mood” boards look like for someone who rides a scooter?

We wonder though, how long before some fool submits a picture of semi-naked warrior princess?