I recieved an SMS from my auto-mechanic this morning. It’s an obvious proforma type message reminding me to bring my car in for service. A few personal details like my name and registration added, nothing special but “it’s high in value as it is low in bandwidth. The very kind of communication and promotion if you like which has been undervalued and misunderstood by brands particularly.

This is a little left field in terms of promotional marketing, but I wanted to share an intelligent piece of writing about the attraction of stripped back communication as used by platforms likeTwitter and Facebook. Michael and I had an interesting discussion about these social media applications last week. Apart from convincing him that I was not like a sixteen year old school girl SMS-ing like crazy on my mobile, I failed to express as eloquently as Rory has here why this form of digital communication works. This form of compressed inter-personal communication is enticing and as I sit here typing this post pondering the concept of technology and promotions, I wonder how many brands are allowing their customer’s to project themselves to a network of friends? A light turns on in Michael’s head!

Interested in following me on Twitter?

FOCUS:

When to implement promotions?
What challenges face designing profitable promotions that contribute to brand equity?
What enables maximum promotion value? Read more »

I know its a bit late, but here’s some link love back to the enlightened one. This is by no means new, but having gone through it again, we thought it’d be a good idea to share it with our readers. If you are reading this blog, you would probably appreciate the way the blogosphere is changing what we see as marketing - This would only go to cement your knowledge. If you don’t know what the hell we’re talking about, then reading carpark is a good start and this book will give you even more of an understanding.

It was about this time last year, Seth Godin release his free ebook on blogs and marketing titled “who’s There”. The book provides a good introduction into the world of using blogging as an effective marketing tool. This was a follow up to his previous work on how to make websites do what they should - “Knock Knock”.

At about 45 pages long, this is a good and easy read.

Download whos_there.pdf

Why is it that we are constantly bombarded with supposed advertisements and marketing copy that reads like a final year economics textbook? Obviously businesses are under the impression that for their products and services to hold any credibility, they need to encase it in a short story. Read more »

A few of us here at Accure like to keep up to date with whats happening on a global scale in all sorts of matters. It fosters a rich set of ideas from which the group can draw on collectively. Recently though, I have found some slightly confusing messages from the renouned business information portals. Read more »