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When to implement promotions?
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We’ve produced a fair few custom umbrellas in the past for our clients, but nothing like this one, which takes the rainy day blues into a completely different realm.

The Pileus umbrella has a projector in its handle that emits what would have to be one hell of ray of light to project photos or video onto the under belly of the old faithful umbrella. This is an interesting concept by the team at Pileus who also offers a web service type plug-in that will log into a Flickr or YouTube account and display your favorite pictures and video while you’re out and about trying to stay dry. Read more »

If you a re regular blog reader of late, you would have noticed the sharp rise in stories about flaming Dell laptops and subsequent battery recalls. In a strange twist to the traditional brand affiliation concept, it looks as though Qantas has finally come out and put a stop to the nonsense of “un-remarkable” products. Yes, Qantas have released their spanking new policy that singles out the drones that choose to use Dell laptops. Talk about taking discrimination into the 21st Century. Read more »

Customisation, insperiences are all the rage at the moment, but we are not completely sure about the latest promotional activity with Heinz.

The US ketchup giant, (why do they persist in calling it ketchup?) Heinz is offering a make-your-own custom ketchup label service as part of their 130th annivesary celebration. At $USD6 per bottle you can personalise whats on the front of the old sauce bottle at myHeinz.com and have shipped to you directly.

While this might sell more tomato sauce, Accure thinks this may be opening up a can of worms if some looney decided to create a label to tarnish the brand.

We would like to see the label: “Dead Horse” hit the Aussie market.

Coca-Cola has red-designed their whole flagship website. Random Culture points to it here and credits the handy work to AKQA. We believe this is an international push by Coke to re-position its brand an incorporate more user-generated content. This re-branding has been tied to the Coke Side of Life camapigns which has kicked off world wide for Coke. We believe it will hit Oz sometime soon. More at ClickZNews. Read more »

Well, looks like Boony is rolling in the awards quicker than the man himself can down the VB’s. It wasn’t the Grand Prix award (which by the way, went to VW’s “FAST” campaign) but a Promo Lion at Cannes for Goerge Patterson Y&R adds another very respectable notch to the Boonanza belt. Read more »

The Boonanza campaign we were involved in last year has just netted a Silver Pencil award for our dear friends over at George Patterson Y&R Melbourne at the One Show Interactive Awards in New York last week. Read more »