The term subway is not really used here in Melbourne or Australia, most of our trains run above ground. The closest thing - the City Loop, a four stop ring that in my opinion doesn’t run frequent enough or cover as much as the CBD to warrant what I’d call an efficient system (if you’ve ever been on Hong Kong’s MTR, you’d know what I mean). In major urban hubs like NY, Tokyo and HK however, the subway is a part of everyday life and with a little innovative technology, things just got a little more interesting. Read more »

Like Melbourne, I am told that our trans-Tasman friends in NZ are also crazy about their coffee. With a large number of independant cafes operating alongside the big chains like Starbucks, one small cafe took a more creative approach in trying to snatch market share.

With the help of Draft New Zealand, a semi ambient / guerilla camapign was launched to place branded trashcans that looked like giant take-away cups of coffee (complete with stir stick) through out the city. All in all, we think this is a fantastic campaign, however I don’t think the folks at Starbucks were too please when a trashcan was placed infront of one of their stores. Needless to say, the innovative branding that read something like “coffee taste like crap?” was ripped apart.

We love our coffee at Accure, this campaign hits all the right chords!