We’ve combined with a group of other talented people to form 808south. There’s no firm category at present for what we aim to do but it revolves around the interactive space. We bring together emerging technologies and interactive thinkers to build complete brand strategies. Our projects fuse sensory engagement with marketing savvy to deliver brand experiences.

The sole focus is around the iBar at the moment, check it out on the 808south website.

Sorry for the lack of posts lately but regular programming will resume shortly. If you’ve ever been to Hong Kong, you’ll realise that the this is an efficient self-contained city. From the moment you step off the plane at the airport, through immigration, to the MTR public transport system, it is the perfect example of how to move a lot of people around a city very quickly. Being used to the public disaster system over here, the precision never ceases to amaze me. Read more »

We’re about causing reactions in our line of work so I was intrigued with Reactee and their text T-shirts.

Here’s the rundown: Pick your personalised slogan and keyword, they’ll print it on a T-shirt and ship it to you. You can then engage the world by wearing it. People are enticed to text your custom keyword to 41411 (I believe it’s only US at the moment). A message you’ve carefully crafted will be automatically sent out by Reactee. The messages returned to others can be updated at any time, so you can change this message to reflect the latest news.

Interesting concept. Another example of ambient intimacy perhaps? Link via swissmiss

Spotted alongside one Melbourne’s northern suburb train stations was Crateman and his crew, performing what looks like some wall climbing activities. If only the milk brands or perhaps the public transport operators were this creative!

Considering the rumblings about public transport in Melbourne over the past few months, this is a little ray of sunshine for commuters in the morning who now are about a dollar less well off. Read more »

A recent discussion with a client about the direction of the promotional marketing and promotional products industry got me thinking about likely trends in our space. We usually post about the current rumblings of the promo world but today I’m going to change the tune a little and post my top trend prediction for promotional marketing. A big call I know! but hey, it’s the blogosphere afterall. Read more »

More and more we are seeing BTL promotional campaigns distracting our daily routines. This grab for attention is something we at Accure are faced with constantly. The distraction however needs to be cleverly constructed to deliver the message in a way that is memorable and delightful and not just for ‘creative’ sake. The latest from the US is a good example of how to generate massive ‘front-of-mind’ brand equity for a relatively low cost. Read more »

Now that the summer of cricket is over (even though we’re still shell shocked that the English are going home with a trophy), its time for Boony and Beefy to move over and surrender their talking antics to a “Talking Toilet Babe”. Read more »

There are some interesting billboards out there, but generally its not a medium you can get too engaging with. They’re big, seen by many and parades our “hit-centric” culture. But just as its all starting to blur into a white cloud, along comes Mini Cooper and their “Talking Billboards”. First things first though, they don’t actually talk like say Boony would, but they do spit out personalised messages to a legion of Mini drivers on the road. Read more »

Back in April last year we posted some information on Semacodes or QR codes as they are referred to in Japan. Well we have now discovered a great site called “All about mobile life” that enables people like us to create our very own QR code to put on our blog or where ever the hell we like. The point is, our content becomes that little bit more mobile. Read more »

I attended a Graduation ceremony at Melbourne’s Telstra Dome the other night and while visiting the boys room, I noticed some uinal advertising for the “Don’t drink and drive” campaign. By no means a new idea, but a good form of public announcement and reminder. How effective it is - we don’t know. Read more »