One of my colleagues in the office today asked me whether the ideas and concepts we put on this blog (which are not all original anyway) is at threat of being used by others. Its a fair enough concern, but I really can’t agree. The whole blogosphere phenomenon happening before our eyes is what will truly build our collective intelligence across a wide variety of issues, not just marketing and advertising. I think the fear of ideas withering away in manila folders because we hold onto them with dear life is far greater than sharing it with the world and watching somewhat anxiously where it might lead us. Its quite a thrill in a self proclaimed publisher kind of way.

Anyway enough from me for now. I have come across a piece of writing that tells it much better and far more eloquently than my ramble. Michelle Lee on Diablogue writes in Planner and Blogs: “…It teaches you all sorts of good stuff - precis, collaboration, generosity. It shows you the value of sharing and putting your ideas out in the world without fear.”

This is a very good article and a good wake up call to Australia as whole who trails the rest of the world significantly when it comes to sharing ideas on Web_2.0

Read the rest of the article Planners and Blogs and more follow up stuff here.

Thanks Michelle, great stuff!

We try and stick to promotional marketing and all things below-the-line, but when we were sent this little gem hot off the press this morning, we couldn’t resist sharing the brilliance (which was probably the whole objective). Anyway, on the heels of the Big Ad, comes Carlton Draught’s Flash Beer mini movie/ TVC.

Flash Beer is the story of one Kevin Cavendish, who’s passion for Carlton Draught and 80’s dance school gear landed him the brewing job with Carlton Draught. As we are told Kevin still drinks Carlton Draught and we still love the ads for this brand!

If only everyone showed the same level of passion and released the Flash Beer within, the world would be a better and happier place. Well done again GPYR!