I recieved an SMS from my auto-mechanic this morning. It’s an obvious proforma type message reminding me to bring my car in for service. A few personal details like my name and registration added, nothing special but “it’s high in value as it is low in bandwidth. The very kind of communication and promotion if you like which has been undervalued and misunderstood by brands particularly.

This is a little left field in terms of promotional marketing, but I wanted to share an intelligent piece of writing about the attraction of stripped back communication as used by platforms likeTwitter and Facebook. Michael and I had an interesting discussion about these social media applications last week. Apart from convincing him that I was not like a sixteen year old school girl SMS-ing like crazy on my mobile, I failed to express as eloquently as Rory has here why this form of digital communication works. This form of compressed inter-personal communication is enticing and as I sit here typing this post pondering the concept of technology and promotions, I wonder how many brands are allowing their customer’s to project themselves to a network of friends? A light turns on in Michael’s head!

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Have you ever walked past someone on the street and asked in true Aussie fashion “hows it goin?” without really wanting to find out how its really going. Its like a form of saying a quick “hi” and communicating purely to show that we can. This is probably my first impression of the new buzz around the blogosphere - Twitter. Read more »

I’ve been a fan of Google Earth since it was introduced, I don’t know the precise reason, but theres a lot to be said for flying in and out of cities around the world like a superhero. It makes you feel all conquering (even if they’re merely satelite images). The business model for Google Earth however leaves me curious. Is it a tool for Google to dissemate information to the masses? Or is it perhaps just another ‘information capture’ application to help Google better match and deliver contextual advertising. Read more »

I’m a compulsive scribbler and note taker, I like lists and sometimes I get so consumed with an idea that other things (still important) seem to fade into oblivion. Well you could imagine my delight when I came across IMified via Solution Watch Imified is a new service that enables users to access services like Basecamp, Google Calendar, and Wordpress from their instant messaging client. With this application, I can manage to-do lists, save notes, create reminders, and even publish a post to Wordpress for Carpark. I’m quite thrilled with it but not everyone shares my excitement around the office. Read more »