According to Sebastion Coe “…it will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.” I don’t exactly know how a logo can do that but considering it cost a figure just short of $1M AUD, you’d hope it’s one pretty talented logo. (Gregg probably would have done it for a case of Red Bull)

Price tag aside, I think I’m starting to like it. I must be the only person on the planet to openly claim this, but the jaggedness is appealing. Everyone from the kindergarden teacher to industry professionals have put in their 5 cents worth about how horrible it is. My questions is then, if it’s here to stay, can you improve on it? Give it a go here.

Something tells me, my attempt won’t make the short list!