I haven’t seen any of these promotions in Melbourne as yet but then again I haven’t been to Target lately. To promote Australia’s biggest Toy Sale, Target had actors dressed up as toys being controlled by a gigantic rubber hand!

A unique concept and good use of the performing arts to catch the attention of people passing. We heard it was that effective and realistic that the grey-haired security guard at the centre nearly had a heart attack. He called in the ‘Code Red’ and alerted 000 that a crazy gunman in camo gear was loose in the centre taking pot shots at everyone with an AK47. He was quoted saying though, he had no idea what sort of political message the guy was trying to make with the big hand.

The promo was by The Campaign Palace.