M&C Saatchi Sydney developed a simple little promotion for ebay HK involving nothing more than a cardboard box and some copy that read: “Quit your day job and start your own business”. The objective was to tempt office workers into resigning from their cubicle jobs (I guess there are plenty of them in HK) and move to creating their own business with ebay.

I like the simplicity of the promotion and the resemblence of the box to one I’ve used in the past is chilling. But I’m not so sure that the general Hong Kong business scene really needs more people hocking off useless items online - Isn’t that what Alibaba is for?

Anyway, it does illustrate one thing, a major shift by 2.0 businesses like eBay and Amazon towards becoming technology platforms for small business rather than just auction sites. Afterall it is the longtail and there’s a niche for everything; even if they’re just ET shaped nutrigrain pieces or melted cheese that resembles Jesus.

Via directdaily