Carpark at Accure A blog about promotions, marketing, culture and more…
Categories: Books, Branding, Design

Brand gap
Earlier I posted about a short book from Marty Neumeier. If you haven’t read it yet, you may not have to. Marty and his brand consultancy have produced a slideshow that does a very good job at explaining how to bridge the gap between business strategy and design. Worth a look here people - Don’t let the 162 slides put you off, it’s quite succinct and annoyingly good.

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