Have you ever come across something so good, you could bottle it? Well, it looks like The American Lung Association of Chicago have. They have released their latest fragance ‘Purity’ with the help of OfficeMax in an effective Not-for-profit awareness and promotional product program.
The objective was to dramatise the perfume experience by highlighting a scent people have supposedly never experienced - clean air. 250 vials were handed out at a charity and support event for lung disease. “By giving people an empty perfume vial, Purity caught people off-guard and drew their attention to the ALAC’s goal of improving the quality of the air we take in.”
The concept’s a winner! And the product is something consumers will be willing to hold onto, but the artwork is a little Microsoft, don’t you think?