Who doesn’t hate the wire hangers? Now that I’ve discovered that somehow about 3.5 billion of these ugly, non-biodegradable hangers end up in land fill every year, I even more motivated to seek an alternative.

Enter The EcoHanger…This greener alternative is made from 100% recycled paper and is self liquidating because of its ability to showcase advertising. Basically, dry cleaning companies get the hangers for free because of the ads on the hangers. So far, EcoHangers have appeared in New York, San Francisco and other large cities. The distributor, HangerNetwork, is trying to get more dry cleaners to use the new hangers. Its a win-win for everyone - “Hanger Network creates a media network of up to 3.5 billion in-home ‘views’, and advertisers gain valuable entry into consumers’ bedrooms for less than the price of a stamp”

Kudos to the product, plenty of promotional possibilities!

Via Springwise