What is a meme? And what is it that makes them viral? Well, for those of you who are a little unsure, here is a Wikipedia explanantion. Basically, the term refers to units of cultural information, such as a practice or idea, that is transmitted verbally or by repeated action from one mind to another. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, and ethnicity.

Having recently contributed to the “Z-list” effort, this topic has caught my interest and Mack at Viral Garden has yet another good post on the subject. Linked to the “thin-slicing” concept brought to life in Malcolm Gladwell’s book “Blink”, we are given some insight into the how Mack “thin slices” whether ideas have a meme quality. For a better understanding, read the post, but here’s a rundown:

1. Keep it simple. The easier an idea is to relate to others, the more likely it will be spread.

2. The idea provides a clear benefit to others.

3. The person that benefits the most from the idea being spread is NOT the sender.

4. The idea revolves around a concept that other people are familiar, and interested in.

5. Does your idea contribute to the community?

6. Is your idea really an idea?

Hugh Macleod also has some points to make on the topic.