I attended a Graduation ceremony at Melbourne’s Telstra Dome the other night and while visiting the boys room, I noticed some uinal advertising for the “Don’t drink and drive” campaign. By no means a new idea, but a good form of public announcement and reminder. How effective it is - we don’t know.

If the message however was to improve public toilet hygiene and possibly reduce the cost of cleaning, then Marcel Neundörfer has hit it on the head with his “On Target” creation. Recessed into a urinal is a pressure-sensitive display screen. When the guest uses it, he triggers an interactive game, producing images and sound.

By introducing the gaming experience into public space, companies can now treat their customers and potentials to a new way of visualizing their offering at a time they are engaged and captive. While this may be the last bastion of privacy we have left I’m afraid this too may soon fall in the name of entertainment and the ongoing war to win the consumer’s attention.

Wizmark doesn’t seem to have any issues with urinal amusement and are spruiking their “world’s first and only” Interactive Urinal Communicator. This little device has the ability to display sponsor ads while we respond to Mother Nature’s call.

So avoid the splash back fellas and make sure you hit the targets. Ladies - Unfortuneatley, there are no fun and games developed for you amusement just yet, but I’m sure thats only a matter of tim