I know its a bit late, but here’s some link love back to the enlightened one. This is by no means new, but having gone through it again, we thought it’d be a good idea to share it with our readers. If you are reading this blog, you would probably appreciate the way the blogosphere is changing what we see as marketing - This would only go to cement your knowledge. If you don’t know what the hell we’re talking about, then reading carpark is a good start and this book will give you even more of an understanding.
It was about this time last year, Seth Godin release his free ebook on blogs and marketing titled “who’s There”. The book provides a good introduction into the world of using blogging as an effective marketing tool. This was a follow up to his previous work on how to make websites do what they should - “Knock Knock”.
At about 45 pages long, this is a good and easy read.