Ok this really is a bit more “advertising” as opposed to below the line marketing but we couldn’t help ourselves when it comes to edgy print ads. It was bought to our attention that an ad created by none other than Oliviereo (I’ll tackle every taboo head on) Toscani in 1991 for Italian Fashion house Bennetton was spotted in all it’s former glory again in Switzerland recently. We believe the intention was to try and poke at the sensitivities around religon and sex.

We love controversy at Accure, in fact we love to push the boundaries every now and then. Nothing excites us more than simple direct messages that picks at the scabs of human sociological interaction. Wonder if the Pope would share our same delight with this ad? I can just imagine the choking saga at breakfast if the Pope had seen this run in the morning paper!

We’ll try and keep you posted as to whether this re-appears in Italy and if so, how long it lasted before it got the arse. We’ll see how long it also takes for some one like Adrants to post something witty on it.