How can anyone forget the delivery of Ezekiel 25:17 by Samuel L. Jackson in Tarantino’s cult classic “Pulp Fiction”. Well, Jackson is back out on the big screen this month in the movie “Snakes on a Plane”. Not a very creative name for movie if you ask me, but the people responsible for the marketing and PR have taken a more unique track - Personalised messages deilvered by the consumers in a hope to go viral.

There’s nothing new about the technology used over the internet and the phone lines, but points for the application and we at Accure got a kick out of sending it to all the people we know just to hear the different combinations Samuel put together. Even if you don’t go and see the movie (I won’t), you and your friends can at least say you heard about their marketing campaign.

I guess Hollywood needs to find a way to stay with their more agile and independant competition (who probably don’t need a camapign like this to sell tickets). Anyhoo, for a bit of fun, send a personalised Samuel L. Jackson message here.

Link via Random Culture