Random Culture reports on Agency.com who seem to have it right when they set out to differentiate themselves from other agencies in the whole pitch process. These guys put together a 9 minute video of themselves preparing the pitch for Subway - spy cams, street cams and a Creative Director going incognito! Check it out here

Agency.com wanted to get this viral before Subway had even seen it! Top points for the creativity guys, that’s one sure fire way to show your merit to potential clients. Despite some negative comments from the general public and the anti-Ad crew who seem to think they know it all, the general consensus amongst industry pro’s are positive. We at Accure commend you for having the balls to put it on the line. Hope you close the deal guys!!