We have stumbled across a good post on Maple Creative that provides some good pointers on tracking the effectiveness of your marketing.

In essence, this is a simple no nonsense activity that will work for any industry.

Step 1 - Commit to do this.

Step 2 - Every time you hear from a new person, ask them this question: “How did you hear about us?” (Also known as the six most important words in marketing.)

Step 3 - Create a log of the answers you get to this question.

Step 4 - Analyze the trends/patterns and discuss it within your work group.

Step 5 - Do more of the marketing tactics that are showing up on your log as the source of customer inquiries. Stop doing those marketing tactics that are missing from the log.

Repeat forever.

As simple as that! So people - How did you hear about this blog?