
2005-2006 has been a good year for the VB Boonanza campaign. So as a bit of shameless self promotion for ourselves and our partners who also took out a tonne of gongs, we thought it only right that we dedicate trophy cabinet to all round good bloke Boony and how he turned the promotional marketing space on its side.
The list of Awards so far:
APPA PYRAMID AWARDS 2006
Platinum Pyramid for Overall Excellence - Accure
Gold Pyramid for Best Consumer Program - Accure
2006 CANNES LION
Promo Lion - GPYR
ONE SHOW INTERACTIVE AWARDS
Silver Pencil Award - GPYR
APMA STAR AWARDS 2006
Grand Prix Award - GPYR & CAW
Gold Star for Best Multi-disciplined Promo Campaign - GPYR & CAW
Gold Star for Best Activity Generating Brand Awareness & Trial - GPYR & CAW
Gold Star for Best Interactive Media in a Promo Campaign - GPYR & CAW
Gold Star for Best Innovative Promotional Concept/Idea - GPYR & CAW
We have yet to hear from the PPAI (Promotional Products Association International) as to how Boony will go in Dallas, but as soon as the news is delivered, we’ll be sure to post it. In the meantime, here is some a run down from PPAI about the win here in the Australasia region as well as the details to all the other winners.
As a follow up to our recent success at the APPA Awards, here are some pics of the guys collecting the glassware at this year’s APPA Sapphire Winter Show. We’ve been told by Bill Kestin over at APPA that he was thrilled with Michael’s acceptance speech on the night. Asked to recite it, Michael had no recollection. Just don’t use the same line if there happens to be a next time Michael!

